Android creator closes its startup

UNITED STATES (OBSERVATORY NEWS) — Essential, founded by Android creator Andy Rubin in 2015, announced the closure. During its existence, the startup released only one smartphone, becoming a pioneer in the field of models with bangs.

Essential Phone, the first smartphone with a cutout at the top of the screen, was released in 2017. Rubin’s only finished product sold poorly and received mixed ratings. In the first two weeks since the release in the United States, only 5 thousand devices were sold.

In 2018, according to media reports, Essential took on the development of the innovative Project Gem smartphone. All other projects, including the 2nd generation Essential Phone and the “smart” speaker, were minimized, since they differed little from those offered by the market.

In October 2019, Rubin showed photos of the prototype Project Gem. The device had a very unusual, elongated body – like a remote control from a TV, and a hole for a selfie camera was made in the corner of the oblong screen. On the “back” was provided a recess for the fingerprint scanner and calling a voice assistant.

Now the company said that they “do not see a clear future” for Project Gem. “With this in mind, we have taken the difficult decision to stop work and close the Essential”, – stated in the official blog. Updates for Essential Phone will also no longer be released. The latest will be the security update PH-1, released on February 3. The Newton Mail mail client owned by the company at the end of 2018 with the purchase of CloudMagic will close on May 1.

Essential shares its office space with the Playground Global IT incubator, also founded by Rubin. How the closure of a startup will affect its future is not specified.


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