Bloomberg: Apple will become more merciful to competitors

UNITED STATES (OBSERVATORY NEWS) — iOS has long been a “closed garden” for third-party developers. Apple kept its ecosystem very separate: the company did not allow competitors into it, and users forbade changing standard applications to alternative ones.

Strict rules regarding third-party products have been in force since the launch of the App Store in 2008. For example, all links in iOS cannot open in another browser, except in Safari.

Change “Mail” to a third-party client, such as Google Gmail or Microsoft Outlook, is also impossible.

The situation began to change last year. Realizing that sales of iPhones are not growing at the previous pace, Apple has shifted its focus to developing digital services: the Amazon Echo smart column has access to Apple Music music, and Samsung has been allowed to install iTunes on smart TVs.

Now the company is going to make even greater concessions.

According to informed Bloomberg sources, this year Apple will slightly open the ecosystem and allow users to choose their own browser and email client.

In addition, restrictions for third-party streaming services will be relaxed: not only Apple Music, but also Spotify and Pandora will be able to listen to tracks from smart HomePod speakers.

Now the company preinstalls 38 proprietary applications on smartphones and tablets, including the Safari browser, Mail, Messages, and Maps.

Some, according to the agency, can be exchanged for analogues in iOS 14. It is expected that this version will be presented in June, and will be released in September-October.


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