UNITED STATES (OBSERVATORY) – The number of Facebook users, including personal data illegally collected by Cambridge Analytica, could be more than 87 million, according to the written testimony given to MPs in the United Kingdom by the former director of business development from this British company.
In the written testimony presented to members of the UK Parliament’s Department of Culture, Media and Sport (DCMS), Cambridge Analytica’s former business development director , Brittany Kaiser, indicates that Internet users, whose personal data has collected by this company, could be much more numerous than the figures mentioned by Facebook.
“I think it’s almost certain that the number of Facebook users, whose data were collected by means similar to those used by [Aleksandr, ed] Kogan is well over 87 million,” he said. she declared.
Ms Kaiser reported that many questionnaires had been used to collect user data in addition to the Thisisyourdigitallife personality quiz which was already in the investigation.
“I am aware of a wide range of surveys that have been created by Cambridge Analytica or its partners who typically operate with a Facebook login,” said Ms. Kaiser.
She pointed out that one of these quizzes was called “Sex Compass” without further details.
Brittany Kaiser also answered in the affirmative to the question of the DCMS president, MP Damian Collins, whether these services were aimed at accumulating information from Facebook users.
“It is common knowledge that like other marketing agencies, we sometimes collect personal data using a search platform with an appropriate consent statement,” said a spokesman for Cambridge Analytica cited by Business. insider.
As for the Facebook company, it launched its own investigation.
“We will conduct a full audit of any application with suspicious activity. And if we find developers who have misused personally identifiable information, we will block them and inform the people involved, “said a spokesman for Facebook.
Data from at least 87 million Facebook user profiles, mostly US residents, would have been shared with Cambridge Analytica, said Mike Schroepfer, chief technology officer (CTO) of Facebook on April 4.
Earlier, The New York Times revealed that Cambridge Analytica illegally used data from 50 million Facebook users to assess voters’ political preferences and better target the presidential election campaign of the current President of the United States. . Massachusetts Attorney Maura Healey sent a letter to the leaders of the social network asking for explanations and announced the opening of an investigation on Facebook and Cambridge Analytica.