UNITED STATES, WASHINGTON (OBSERVATORY) — In addition to knowing where you are going, who you are talking to and who you are voting for, Facebook now knows the date of your last sexual encounter. Millions of women manage their menstrual cycle with follow-up apps to learn when their menses or ovulation period has arrived.
It has turned out that these apps, including MIA Fem and Maya, shared this personal data with Facebook and other third-party services, according to a BuzzFeed survey.
UK privacy group Privacy International found that the information included contraception, physical symptoms, menstruation, and date of last intercourse.
Advertisers looking for moods
Data sharing is done through Facebook’s Software Development Kit , which allows them to be collected so that the platform can target ads.
The survey also reveals that the application conveys how women use contraception and monitor mood changes. Advertisers are interested in moods, which help them place their promotional messages at the strategic point in time when people would be more likely to buy.
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