New Instagram feature brings social media back to basics

UNITED STATES (OBSERVATORY NEWS) — Instagram is testing the “new old” way of forming a news feed. As expected, users will soon be allowed to view posts in reverse chronological order, as was the case before 2016.

Recall that from the very beginning Instagram posts were displayed in order from new to old. In the summer of 2016, the company changed the principle for the sake of algorithms: not the latest photos and videos were the first to be displayed, but those that are of the most interest to the user (from the point of view of artificial intelligence).

Algorithmic ranking of posts, the company explained, is more effective: users are less likely to miss important publications, more often like and actively participate in discussions.

In 2018, the company reconfigured the algorithms after complaints that many users are missing updates from friends.

The “New Entries” button also appeared – if you click on it, the application will update the feed and show posts published since the start of viewing, but will not automatically update it.

Now Instagram will give users the opportunity to completely abandon the algorithmic feed. The “classic” output of publications will be available in a new feed – Latest Posts.

This feature was discovered by independent developer Jane Manchun Won, who examined the application code. At the same time, she noted, the new tape will not replace the main one.


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