UNITED STATES (OBSERVATORY NEWS) — Sony management can not decide on the pricing policy for the next-generation gaming console. The company fears that the too high cost of the PlayStation 5, due to the lack of components, may scare away buyers.
It is reported by Bloomberg, citing informed sources.
The PS4, released in 2013, sold for $ 399. The assembly of each device, according to IHS Markit, cost Sony $ 381. The cost of the new consoles is estimated at $ 450, which means that in stores they will ask for at least $ 470. Given that the most expensive model – PS4 Pro – is currently offered for $ 399.99, selling the PS5 will not be easy.
The high cost of the future console is caused by a lack of components. In particular, Sony is unable to establish a stable supply of flash memory such as DRAM and NAND, which is in high demand among smartphone manufacturers. For example, each model from the new flagship Samsung Galaxy S20 line will be equipped with a 5G module and at least 12 gigabytes of RAM.
As a rule, Sony determines prices for the new console in February, and mass production starts in the spring. According to Bloomberg, this year the Japanese company will take a wait and see position and first find out the pricing for the Microsoft Xbox Series X.
The cost of the competitor PS5 may be announced in June at the E3 game show in Los Angeles.
Sony previously announced that the PS5 will be released in late 2020, by the start of the pre-holiday season.
The console will receive a “completely updated user interface” with a large number of social functions on the home screen, and will be compatible with standard Blu-ray discs with a capacity of 100 gigabytes (but all games will be installed on an internal SSD drive).
A new controller with an improved vibration system will be supplied with the set-top box, and its trigger buttons (L2 / R2) will respond to the stop force. Also, the gamepad will receive a USB-C port, a more capacious battery and improved integrated speakers.
This article is written and prepared by our foreign editors writing for OBSERVATORY NEWS from different countries around the world – material edited and published by OBSERVATORY staff in our newsroom.
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