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WhatsApp population reaches two billion

UNITED STATES (OBSERVATORY NEWS) — Facebook’s WhatsApp user base has grown by a quarter in two years. If at the beginning of 2018 the audience of the messenger totaled 1.5 billion people, then by February 2020 their number had grown to 2 billion. We are talking about active users – those who launch the application at least once a month.

The announcement of a new bar was made on the official blog. At the same time, WhatsApp was only the second application to break the mark of 2 billion users. Only Facebook itself has more than 2.5 billion.

Reporting on revenue in late January, Facebook announced that 2.26 billion people at least once a day launch one of the applications – Facebook, Messenger, Instagram or WhatsApp. A quarter earlier there were 2.2 billion.

WhatsApp set another record last month, becoming the second non-Google Android app to install over 5 billion times. Previously, only Facebook was able to cross this line.

WhatsApp was created by Brian Acton and Jan Kum in 2009, and in 2014 they sold their project to Mark Zuckerberg for $ 19 billion. Since then, Facebook has been looking for ways to monetize the service’s user base, which has already exceeded 2 billion. It was from the disagreements regarding how to make money on the messenger that Acton first left the company, and then Kum.

Initially, the Facebook leadership planned to embed the advertisement in the “Status” section, where they publish “stories” in the spirit of Instagram. However, in January, this idea was abandoned, explaining that now priority is being given to creating paid features for WhatsApp for business with which brands could interact with customers in the application.

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